The NEW Launch Plan: 152 Tips, Tactics and Trends from the Most Memorable New Products

by Joan Schneider, Julie Hall, Joan Schneider and Julie Hall

Book Overview

Building on eight years of knowledge and data compiled from Schneider's Most Memorable New Product Launch Survey (MMNPL), The NEW Launch Plan: 152 Tips, Tactics and Trends from the Most Memorable New... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0615326781
• Release Date: January 2010
• Publisher: BNP Publisher
• Weight: 1.20 lbs.