The New Innovators: How Canadians are shaping the knowledge-based economy

By Roger Voyer and Patti Ryan

What is technological innovation? Most people believe it's a flash of genius, but innovation--the ability to transform an idea into a marketable product, process or service--has underlying principles. With the globalization of the world economy and rapid technological change, many people believe that innovation is a key generator of economic growth. This book explores in detail how the innovation process works--how ideas are successfully translated into marketable products. The 14 companies profiled illustrate the different stages of the innovation process; each firm's risks and choices, management strategies and outlook for the future are discussed. The New Innovators is a penetrating study of Canadian businesses rising to the challenge of the global business environment.

• Format: Hardcover
• Language: English
• ISBN: 1550284630
• ISBN13: 9781550284638
• Release Date: January 1994
• Publisher: Lorimer
• Length: 239 Pages
• Weight: 1.05 lbs.
• Dimensions: 9.3" x 1.0" x 6.3"