The New Competitor Intelligence: The Complete Resource for Finding, Analyzing, and Using Information about Your Competitors

by Leonard M. Fuld

Book Overview

How to find and use the up-to-the-minute intelligence you need to win your fight for market share and glory How do I analyze a private company's true costs? When does the competition plan to roll out... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0471585092
• ISBN13: 9780471585091
• Release Date: November 1994
• Publisher: Wiley
• Length: 512 Pages
• Weight: 1.90 lbs.
• Dimensions: 1.3" x 7.0" x 10.0"

Customer Reviews

Best Primer for the Traditional Best Practices

This is a serious general text on competitive intelligence, and Leonard is a master. Having said that, I would note that what Leonard does best is work very hard-the practice of business intelligence still lacks a good set of information technology tools for discovering, discriminating, distilling, and delivering packaged business intelligence, and most firms do not have the tools for managing a broadly distributed network of niche experts who are hired on a day to day basis. Fuld & Company Inc., and to a lesser extent the other companies listed in the Open Source Marketplace, are the first wave in what I believe will be a major line of business to business revenue in the 21st Century.

An excellent printed resource

An excellent sourcebook of information regarding competitive intelligence in the U.S. Voluminous bibliographical references underscored with anecdotal information from Fuld, a leader in the field. The ethics of the competitive intelligence community do not condone corporate espionnage, therefore, those looking for a primer on military intelligence or global covert practices should look elsewhere. This is a good, solid reference that belongs on any CI professional's desk.