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The New Chameleons: How to Connect with Consumers Who Defy Categorization
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The New Chameleons: How to Connect with Consume... 1398600040 Book Cover

The New Chameleons: How to Connect with Consume...

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Edition Description

Consumers are changing but the marketing categories used to identify them have not. Engage with this new generation of consumers who increasingly take for granted that products and advertising will blend their multiple brand identities rather than market to them as a specific...

Edition Details
Format:Paperback
Language:English
ISBN:1398600040
Format: Paperback
Condition:
$
28.76
Save $10.23!
List Price: $38.99
The New Chameleons: How to Connect with Consume... 1398600067 Book Cover

The New Chameleons: How to Connect with Consume...

By
Edition Description

WINNER: NYC Big Book Award 2021 - Marketing & PR

Consumers are changing but the marketing categories used to identify them have not. Engage with this new generation of consumers who increasingly take for granted that products and advertising will blend...

Edition Details
Format:Hardcover
Language:English
ISBN:1398600067
Format: Hardcover
Condition:
$
40.74
Save $72.26!
List Price: $113.00
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