The New Business Road Test: What Entrepreneurs and Executives Should Do Before Writing a Business Plan

by John W. Mullins

Book Overview

Building on lessons learned by studying numerous entrepreneurs, this book details the author's seven domains model for assessing new business ideas. The model is comprised of four market and industry... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0273663569
• ISBN13: 9780273663560
• Release Date: July 2004
• Publisher: FT Press
• Length: 270 Pages
• Weight: 0.96 lbs.
• Dimensions: 0.6" x 6.1" x 9.0"

Customer Reviews

Great book for testing your idea.

This book is the best of the business books I reviewed for ideas on how to help approach the research and analysis for my business idea. It's more aimed at folks with business ideas that are geared to being large scale enterprises rather than a small individual proprietiorship . This book is the best of the business books I reviewed for ideas on how to help approach the research and analysis for my business idea. It's more aimed at folks with business ideas that are geared to being large scale enterprises rather than a small individual proprietorship. Most of the "How to write a business plan" books are worthless. You can find the same information on the Internet for free - try the SBA website. This provides a nice structure for analysis outside those cookie-cutter books.

A Must Read before plunging into an Entrepreneurial lifestyl

Everyone likes their own ideas and everyone believes that their own ideas are fool-proof. There's no way to check and grind your idea/business plan before going to actual VCs. Till now the only way to analyze your idea was by going through the 3Fs (Famliy, Friends and Fools). Here is where 'The New Business Road Test' comes in as a savior. This book has all the ideas/ procedures/ questions/ & guidelines to review and grill your idea to perfection before plunging into the real venture. There are many books out there to tell you HOW to write a business plan, but none to actually analyze your business plan. The presentation of the book is quite simple to understand and refer to in future. The 'Seven Domain Analysis' diagram really makes it simple to review any idea/plan and term it as feasible or not-feasible. I read the book before going into my first venture and it made me look at my business plan in a whole different way. I was not only able to identify the loop holes but also the ways i could improve my business plans. Even today while I am lookin at a new venture, I find myself always going back and refering to this book. Once Read, this book will make a place in your entrepreneurial life. This is a must-read book for entrepreneurs as well as VC aspirants.

For the novice and expert alike....

Having launched several major ventures over the past decades, I have learned that careful advance planning and analysis cannot be over-emphasized. Through the years, I have struggled to develop a robust framework to analyze opportunities before investing time and money. Mullins has beaten me to the task. Full of frameworks and anecdotes, theory and practice. Thorough, logical, insightful, and easy to follow. An excellent roadmap for the novice and expert alike. My three copies are already dog-eared.

the New Business Road Test

As an aspiring entrepreneur you are so convinced that your great idea will work that you want to go straight to the business plan. This book gives you the framework and discipline to force yourself to cut your emotional ties with your idea and pick it apart. If your idea still stands after having gone through the rigorous scrutiny described in the book then you have a very strong foundation for taking your idea to the next stage. An excellent book that I strongly recommend to anybody who has a great idea for a new business, product or service regardless of whether as an entrepreneur or business executive

Even successful entrepreneur should take Business Road Test

As a successful entrepreneur in the satellite communication industry for last 18 years, we were developing a new business idea for commercial launch and happened to talk with John Mullin. His book "New Business Road Test" provided an overall check for our business plan and we were able to patch many holes. An excellent book providing all round framework for new and established entrepreneurs. Sanjay Singhal, President/CEO, Sintel Satellite Services, Inc., New York.