You negotiate every day of your life--whether asking your employer for a raise or persuading your child to do his homework. The New Art of Negotiating is an updated, expanded version of the million-copy bestseller that introduced us to the art of effective negotiation. You will learn how to analyze your opponent's motivation, negotiate toward mutually satisfying terms, learn from your opponent's body language, and much more. Throughout, the authors will guide you in successfully applying Nierenberg's famous "everybody wins" tactics to the bargaining process.
This is an excellent book full of extremely useful material which can be of benefit both professionally or personally. I initially read it in anticipation of a difficult negotiation situation with a family member. The insight I obtained from this book was extremely useful. I also teach and plan to use the principles in this book to teach students how to negotiate. Negotiating skills are not taught and need to be. I highly recommend this book. Well written and easy to read and understand.
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