The New Alpha Male: How to Win the Game When the Rules Are Changing

by Lance Allred

An NBA and TEDx Star Helps Men Find Their True Source of Strength, While Embracing Authenticity and Vulnerability

Is there a place for the "alpha male" in today's world? Lance Allred says yes--but it's past time to evolve our sense of what "alpha" means. "The old alpha believes he is entitled to success, sees enemies are all around, and thrives on victimhood," he writes. "The new alpha male holds himself accountable. He expresses...

• Format: Paperback
• Language: English
• ISBN: 164963014X
• ISBN13: 9781649630148
• Release Date: November 2022
• Publisher: Sounds True
• Length: 208 Pages
• Weight: 0.55 lbs.
• Dimensions: 0.9" x 6.1" x 8.6"