The Neuroscience of Multimodal Persuasive Messages: Persuading the Brain

By Dirk Remley

Book Overview

In this book, Dirk Remley applies his model of integrating multimodal rhetorical theory and multi-sensory neural processing theory pertaining to cognition and learning to multimodal persuasive messages.

• Format: Paperback
• Language: English
• ISBN: 0367888343
• ISBN13: 9780367888343
• Release Date: December 2019
• Publisher: Routledge
• Length: 172 Pages
• Weight: 0.65 lbs.
• Dimensions: 0.6" x 6.0" x 8.9"