The Neuro-Consumer: Adapting Marketing and Communication Strategies for the Subconscious, Instinctive and Irrational Consumer's Brain

By Anne-Sophie Bayle-Tourtoulou and Michel Badoc

This book explains the subconscious behaviour of the neuro-consumer and shows how companies are using these findings to cast light on their own consumers' behaviour. It is an essential companion to marketers and brand strategists interested in neuroscience, and vital reading for any advanced student or researcher in this area.

• Format: Hardcover
• Language: English
• ISBN: 0367895900
• ISBN13: 9780367895907
• Release Date: May 2020
• Publisher: Routledge
• Length: 322 Pages
• Weight: 1.37 lbs.
• Dimensions: 1.0" x 6.3" x 9.4"