I am really appreciative of the choices I have made along the way, both good and terrible. I have learned a lot from them, and today I am sharing a lot of what I have learned in these pages with much emotion. Arturo Elias Ayub, regarded by many as the best negotiator in Latin America, tells us about his career as a businessman through anecdotes, phrases, and the charisma that defines him. He explains that entrepreneurship results from the union of a number of premises and that regardless of our line of work, we can all be entrepreneurs as long as we possess one essential trait: a passion for what we do. Here, he shares the lessons he has learned from business and life, including his start in his father's store on Correo Mayor Street, his time as president of the Pumas soccer team, and his rise to become one of Mexico's most successful businessmen and most renowned negotiators for their work in one of the most significant business groups in the world. The Negotiator is a fascinating and substantial book that will teach you how to negotiate effectively for a variety of reasons, including raising your salary, getting a promotion, resolving family disputes, and getting better results from suppliers and clients. It will also teach you how to make wise decisions.
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