"A practical and interactive guide to mastering the arts of bargaining and negotiation. The word ""negotiation"" is rooted in the Latin negotium, meaning ""not leisure"" (as in that which is not... This description may be from another edition of this product.
As the title implies, this book gives you the tools you need - in the form of information and tactics - to negotiate effectively. No matter what line of work you're in, you'll benefit from the negotiation principles, strategies and styles that Roger J. Volkema presents in an easy-to-read format. He includes exercises that you can use to test your comprehension of the material and to start developing your skills. His chapters on ethics and cross-cultural negotiations, while general, provide an intellectual starting point for further investigations. This book will give you a basic foundation for effective negotiation, but if you're in a business that demands the skill, you'll want to follow up with some more advanced reading and training. Nevertheless, we [...] recommend this book to anyone who feels a little overwhelmed whenever they find themselves across the table from a negotiating adversary, whether it's your boss, an employee a customer or - gulp! - your spouse.
Easy to read & practical
Published by Thriftbooks.com User , 25 years ago
Simple, to the point & no blah-blah. The content is very well presented. Quite useful as a step-by-step guide to improve your negotiation skill. The things mentioned is not rocket-science . To me, if I can fully practice what the books mentioned, I believe I would be a very good negotiator already. However, it will take some time, a lot of practice & self-reflectio though.
I've recommended this to all my readers.
Published by Thriftbooks.com User , 25 years ago
I publish a newsletter for radio station management and Talk talent; and reviewed this book in a recent issue. Generally, negotiating is something radio people are TERRIBLE at. Sales people under-value radio ad time (mathematically the most cost-efficient marketing medium in the history of mankind). And Talk talent who sound so self-assured on-air just CRUMBLE when it's time to negotiate their own deals. Anyone in our industry would profit quickly from reading this book.
Simple and essencial. Great book.
Published by Thriftbooks.com User , 26 years ago
I had the opportunity to be Roger's student at a Negotiation Summer Course in IAG/PUC - Rio de Janeiro. This book captures the essence of his course. It contains a lot of negotiations tactics, behaviors and other precious hints. It is a very powerful and useful tool. Great book.
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