The NBA Story: How the Sports League Slam-Dunked Its Way Into a Global Business Powerhouse

by Rich Mintzer and Eric Mintzer

Book Overview

The NBA Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled the exciting basketball league to become the powerhouse it is today.

Today's NBA is filled with larger-than-life figures, like LeBron James, James Harden and Stephen Curry, who effortlessly dominate the courts. But it wasn't always so glamorous.

The multi-billion-dollar league has...

• Format: Hardcover
• Language: English
• ISBN: 1400218853
• ISBN13: 9781400218851
• Release Date: May 2020
• Publisher: HarperCollins Leadership
• Length: 192 Pages
• Weight: 0.78 lbs.
• Dimensions: 0.8" x 5.3" x 8.1"