The Naming Book: 5 Steps to Creating Brand and Product Names That Sell

By Brad Flowers

Book Overview

A name can be a business's first impression, a product's calling card, and a brand's defining characteristic, and choosing a name out of thin air could cause devastating results. In The Naming Book, Brad Flowers, partner at branding agency Bullhorn Creative, presents a clear and actionable five-step framework to naming anything.

• Format: Paperback
• Language: English
• ISBN: 1599186667
• ISBN13: 9781599186665
• Release Date: March 2020
• Publisher: Entrepreneur Press
• Length: 164 Pages
• Weight: 0.65 lbs.
• Dimensions: 0.6" x 6.0" x 8.9"