The Myth of Green Marketing: Tending Our Goats at the Edge of Apocalypse

by Toby Smith

Book Overview

Smith analyses the role that social myths such as green marketing play in public understanding of the environmental crisis. Sure to raise controversy with its unique discussion of the cultural and social aspects of environmental issues.

• Format: Paperback
• Language: English
• ISBN: 0802080359
• ISBN13: 9780802080356
• Release Date: July 1998
• Publisher: University of Toronto Press
• Length: 208 Pages
• Weight: 0.68 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"