Are you struggling to take your company to the next level? Have your profits plateaued?There is no big mystery or secret - your best customers are at least 3X more profitable than your worst ones. Most CEOs actually already know this, but are simply stuck in the wrong paradigm, and don't have the framework for changing it. Or worse, they are stuck in the day-to-day, crisis management mode where the squeakiest wheel gets the grease, rather than have the discipline to adhere to a well thought-out strategy. Sound familiar?The purpose of this book is to get you as CEO and / or Owner of a small to medium size business to think differently about how to grow: focusing on where you make the most profit.Service is important, just not as important as most people think (or talk about). Learn about the Hierarchy of Greatness and take your business (and profits) to the next level!
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