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The Myth of Excellence: Why Great Companies Nev...
Edition Description
Ex-cel-lence (n.) 1. The clearly false and destructive theory that a company ought to be great at everything it does. 2. A mistaken goal in which the predictable outcome is that the company ends up world-class at nothing--not well-differentiated and therefore not thought of by...
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Format:Paperback
Language:English
ISBN:0609810014
Format: Paperback
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The Myth of Excellence: Why Great Companies Nev...
Edition Description
Explaining why universal excellence can be a mistake in the business world, the authors argue that a corporation should focus its resources and energy on targeted goals in order to dominate in one important area.
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Format:Hardcover
Language:English
ISBN:0609608207
Format: Hardcover
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The Myth of Excellence: Why Great Companies Nev...
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Format:Paperback
ISBN:B00FBBRL1Y
ISBN13:0884578691002
Format: Paperback
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