The multitasking consumer and e-commerce

By Márcia Daltoé Krampe

This book analyses the differences in quality perception, satisfaction and multitasking behaviour of virtual consumers from generations X, Y and Z in relation to digital technologies. It shows that there are differences between the generations in terms of both perceived quality and e-commerce experiences, and that these differences are also evident in relation to digital technologies. Scales were applied to measure each of the constructs analysed, making it possible to have a reliable assessment in order to reach important conclusions in the context proposed.

• Format: Paperback
• Language: English
• ISBN: 6206860426
• ISBN13: 9786206860426
• Release Date: November 2023
• Publisher: Our Knowledge Publishing
• Length: 120 Pages
• Weight: 0.41 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"