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The Multichannel Challenge
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The Multichannel Challenge 113844104X Book Cover

The Multichannel Challenge

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Edition Details
Format:Hardcover
Language:English
ISBN:113844104X
Format: Hardcover
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The Multichannel Challenge 0750687118 Book Cover

The Multichannel Challenge

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Edition Description

While innovation in products and services continues apace, today's competitive strategy is equally based on innovation in the route to market. Tesco.com, Direct Line, First Direct and easyJet are just a few examples of innovative channel strategies as a key component of the value...

Edition Details
Format:Paperback
Language:English
ISBN:0750687118
Format: Paperback
Condition:
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