The Most Powerful Brand on Earth: How to Transform Teams, Empower Employees, Integrate Partners, and Mobilize Customers to Beat the Competition in Digital and Social Media

By Susan Emerick, Chris Boudreaux, Susan F Emerick, et al.

Brands that thrive and profit from employee and customer empowerment generate significantly greater awareness and revenues, while also decreasing the costs of marketing, selling, and customer service.... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0133115399
• ISBN13: 9780133115390
• Release Date: January 2013
• Publisher: Pearson P T R
• Length: 215 Pages
• Weight: 0.95 lbs.
• Dimensions: 9.0" x 1.0" x 6.0"