
Why do policies and business practices that ignore the moral and generous side of human nature often fail? Should the idea of economic man--the amoral and self-interested Homo economicus--determine how we expect people to respond to monetary rewards, punishments,...

Why do policies and business practices that ignore the moral and generous side of human nature often fail? Should the idea of economic man--the amoral and self-interested Homo economicus --determine how we expect people to respond to monetary rewards, punishments, and other incentives?...