The Mobile Revolution

By Andrew Pearson

The Mobile Revolution details how the mobile phone is not only transforming the way people communicate with each other but also how advertisers and marketers are communicating with them. Through SMS text messaging, mobile users can order pizzas, receive mobile coupons, initiate phone calls from click-to-call messages, as well as sign up for text-for-rewards campaigns or text reminders. In the near future, mobile users will be able to take pictures of a movie poster and instantly download ringtones associated with that film.

• Format: Paperback
• Language: English
• ISBN: 0557667771
• ISBN13: 9780557667772
• Release Date: October 2010
• Publisher: lulu.com
• Weight: 0.93 lbs.
• Dimensions: 9.7" x 0.4" x 7.4"