The Mobile Marketing Handbook: A Step-by-Step Guide to Creating Dynamic Mobile Marketing Campaigns

By Kim Dushinski

Book Overview

Focusing on the continuing integration of mobile marketing into the daily lives of consumers--locally, nationally, and globally--this updated second edition reflects the most current trends in mobile... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0910965900
• ISBN13: 9780910965903
• Release Date: January 2012
• Publisher: CyberAge Books
• Length: 217 Pages
• Weight: 0.75 lbs.
• Dimensions: 9.0" x 0.6" x 6.0"

Customer Reviews

Great Book!

Great book for those who want to get started in the Mobile Marketing arena... I refer back to it always before going to consult with a client. It's broken down into sections and has a lot of great resources to follow up on!

A must-have for those even somewhat interested in mobile!

It's always difficult for a book on emerging technologies and marketing strategies not to be out-of-date as soon as it is published, but Dushinski has crafted a useful guide of best practices that will remain relevant as this field matures. The handbook also has an accompanying online resource guide to house additional information as it is developed or changes. One of the most refreshing aspects of the book is that it is not sales material. Much information found online related to mobile marketing is published by a vendor and often speaks to the benefits of their particular services. In contrast, Dushinski offers a comprehensive, unbiased view of the current and future landscape. The Mobile Marketers Handbook is enough to make anyone even slightly interested in the possibilities of mobile want to dig in and give a campaign a try, and provides the tools and resources to make it possible!

No more mystery for Mobile

The mobile universe can be easily overwhelming. Kim's book makes sense of it's components. Mobile might feel like the wild west but Kim quickly helps you put fundamental marketing principles and practices in place for your mobile campaigns. I'm using the books to help my clients and new staff get up to speed quickly in this new medium. The book is a pretty quick read (except for all the new ideas it generated for me). It's one of those books you'll want your own copy since you'll be marking the pages with notes and comments. JitterGram.com offers just-in-time promotions and coupons for companies to drive-demand, on-demand.

The leader in the field

Disclosure: Kim is a student, friend and colleague. It's hard to believe no one else has come out with a practical handbook on this vast new frontier in electronic marketing yet, but there it is. This book is timely, thorough, practical, well written, and, for the time being a least, IT. If you're looking for a new way to serve and reach your market, the mobile channel could easily end up bigger and more important than the traditional Internet as accessed via laptops and desktops. It feels like 1994 all over again. The difference is that this time we have a clear-as-glass handbook to guide us. Nice job.

A little wordy and it didn't cover everything I felt it could have. But it is a good handbook on mob

I liked this book. I thought it was pretty well written. I think it could have been proofed and edited a bit and thus made a little easier to read. Basically, it felt a little wordy to me. However, maybe that's just me being overly picky. It was split into the following two sections and chapters: I. Mobile marketing strategy & implementation (1-6) II. Mobile marketing toolbox: Tactics, campaign ideas, & resources (7-13) -1. Foreward, by Laura Marriott 0. Introduction 1. The basics & the big picture 2. 5 steps to creating a dynamic mobile marketing campaign 3. Legal issues & implications of mobile marketing 4. Launching your campaign 5. Marketing your mobile campaign 6. Tracking your results 7. Voice 8. Text message campaigns 9. Creating a mobile Web presence 10. Mobile Web promotion strategies 11. Social networking & mobile campaigns 12. Proximity marketing 13. More mobile methods 14. Moving ahead in mobile A. Putting mobile into context B. Glossary When I finished reading the book I felt as though a mobile campaign is kind of like an email campaign coupled with an ezine or online newsletter. If you create an ebook that people want a copy of, then you can give it away in exchange for an email address and the right to send some emails to that email address in the form of an ezine. In the same way for a mobile campaign, you can create an ebook that people want a copy of, then you can give it away in exchange for a telephone number or email address to be used for voice and text messages received by a mobile device. I must say the author was quite thorough in putting this book together. Just look at the chapter titles and the sequence in which they are presented. The cover of the book does not lie when it says the book is a step-by-step guide to creating dynamic marketing campaigns. However, I think I would have liked the book better if it had devoted more time to explaining how campaign leaders can create something of value to be traded for the right to send voice and text messages to "subscribers." That might be the subject of the next book the author writes? 5 stars!