The Metamorphosis of Mervin Applewhite

By Ted DeRochi

Mervin Applewhite knew he wasn't good at anything or so he thought until he applied for a job at the Marschalk Advertising Agency. It wasn't even his idea. His mother, fearful that her son's weight was about to sneak past the three hundred pound mark went on strike. She hung up her frying pan, refused to wash his clothes, and repeatedly interrupted his three hour afternoon nap. When all these strategies failed, she threatened to punch him in the hose which showed how desperate a 103 pound ex-Follies dancer could become. And thus begins the story of a young man whose ideas for Halo shampoo, a new cologne for Speidel, a different approach to Coca Cola's Fresca and a new cigarette from P. Lorillard, bring him from obscurity to creative director of a major advertising agency.This book is for you if you enjoyed Mad Men.

• Format: Paperback
• Language: English
• ISBN: 1539889114
• ISBN13: 9781539889113
• Release Date: December 2016
• Publisher: CreateSpace Independent Publishing Platform
• Length: 310 Pages
• Weight: 1.18 lbs.
• Dimensions: 9.0" x 0.8" x 6.0"