The Message and the Messenger Matter: The two key things in winning elections

By Don Raymond and Elliott Curson

From the people who saved Ronald Reagan's presidential campaign in 1980, comes a book that explains the two things it takes to win an election -- and money isn't one of them. If you're fascinated by watching political campaigns as they gather steam, if you wonder why campaigns falter, or if you're a candidate, The Message and the Messenger Matter clearly and quickly communicates the essence of what it takes to win an election.

• Format: Hardcover
• Language: English
• ISBN: B0GRLBLMML
• ISBN13: 9798317834593
• Release Date: April 2026
• Publisher: BookBaby
• Length: 60 Pages
• Weight: 2.00 lbs.
• Dimensions: 11.3" x 0.5" x 8.8"