The Mere Exposure Effect and In-Game Advertising

By: Strand, Mary

This work explores the effectiveness of the use of in-game advertising for persuasion. The theory of Mere Exposure was used to develop the method and frame the data collection and analysis. For... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3659384437
• ISBN13: 9783659384431
• Release Date: May 2013
• Publisher: LAP Lambert Academic Publishing
• Length: 152 Pages
• Weight: 0.51 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"