The Medium Is the Message: And 50 Other Ridiculous Advertising Rules

By Anneloes van Gaalen

The world of advertising seems to have a seemingly endless list of rules. Some consider these rules to be valuable words of wisdom; others perceive them to be mere restrictions, dogmas, and formulae that need to be bent, twisted, or broken entirely. The Medium is the Message provides a list of inspirational or delusional advertising jargon for the world to judge.

• Format: Hardcover
• Language: English
• ISBN: 9063692153
• ISBN13: 9789063692155
• Release Date: April 2010
• Publisher: Bis Publishers
• Length: 160 Pages
• Weight: 0.04 lbs.
• Dimensions: 0.7" x 5.0" x 6.9"