The Medium and the Message: Television Advertising and American Elections

by Kenneth M. Goldstein and Patricia Strach

This unique book uses a combination of sophisticated methodologies and cutting edge data to present accessible insights on American politics and campaign advertising in the United States. KEY TOPICS... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0131777742
• ISBN13: 9780131777743
• Release Date: November 2003
• Publisher: Pearson
• Length: 164 Pages
• Weight: 0.56 lbs.
• Dimensions: 0.4" x 6.1" x 8.9"