The Media Writer's Guide: Writing for Business and Educational Programming

By William Van Nostran

In The Media Writer's Guide, Van Nostran combines his Scriptwriter's Handbook and Scriptwriter's Workbook to form a single worktext on writing for new media, including multimedia, interactive video, and education and corporate film and video. Focusing on writing for business and education, The Media Writer's Guide assesses the role of the corporate, medical and institutional media writer in a world of constantly evolving media applications due to technological advances resulting from the integration of video and personal computers. It begins with a study of the linear writing process, then builds on this foundation with advanced instruction that adopts interactive tools and techniques. This step-by-step approach is enhanced with review questions, writing exercises and sample scripts. The Media Writer's Guide offers practical advice on developing the skills of a versatile multimedia writer. Among the topics covered are: communicating with internal and external audiences; roles, relationships and responsibilities of the writer in a collaborative production process; common interactive media platforms in business and education; program design; writing the multimedia production script; working with the multimedia production team Script formats for various media and project development worksheets help the novice writer to focus on relevant issues and questions at various stages of the media writing process, culminating in a complete, polished script for both linear and interactive projects.

• Format: Paperback
• Language: English
• ISBN: 0240803167
• ISBN13: 9780240803166
• Release Date: December 1999
• Publisher: Focal Press
• Length: 256 Pages
• Weight: 1.30 lbs.
• Dimensions: 11.5" x 0.5" x 8.5"