The Media in Your Life: An Introduction to Mass Communication (4th Edition)

By Jean Folkerts, Stephen Lacy, Ann Larabee

Book Overview

Written by three highly regarded scholars & teachers, this text explores the social, historical, economic, & technological implications of the media in our culture & how to use the media effectively... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 020552365X
• ISBN13: 9780205523658
• Release Date: May 2007
• Publisher: Allyn & Bacon
• Length: 460 Pages
• Weight: 2.20 lbs.
• Dimensions: 10.7" x 0.8" x 8.4"

Customer Reviews

Media in your Life is Must Reading for Mass Com Students

This book is an excellent introduction to mass media in America. It is one of the few attempts around to draw together a look at the various forms of mass communications--from MTV to the movies to the Internet. While intended for the college student, it also is a good reference for anyone seeking to understand the rapidly changing media landscape in America.