The Mechanical Bride : Folklore of Industrial Man

By Marshall McLuhan

Book Overview

This is the book that first established Marshall McLuhan's reputation as onef the foremost critics of mass communications. This book demonstrates howass entertainment and suggestion make information irrelevant, and shows howex was first used to sell industrial hardware. We live in an age in whichighly educated professionals dedicate themselves to the task of entering theollective public mind with the object of manipulating, exploiting, andontrolling. In the mid-20th-century McLuhan was the first to draw attentiono this phenomenon.

• Format: Hardcover
• Language: English
• ISBN: 1584230509
• ISBN13: 9781584230502
• Release Date: January 2002
• Publisher: Gingko Pr Inc
• Length: 160 Pages
• Weight: 1.95 lbs.
• Dimensions: 11.0" x 0.8" x 8.0"

Customer Reviews

This book could have been written in 2004

Although it was published in 1951, the critical analysis of advertising saturation that McLuhan presents in this book applies equally in the 21st century. Although the mechanisms of media delivery have changed, the message that they deliver has not. Although the once-contemporary references may require additional research on the part of a younger reader, the book does not suffer overtly because of them. This is an essential work for students of media and sociology.