The meaning of arts for brands: The example of the Austrian chocolatier Zotter

by Katharina Maute

Seminar paper from the year 2012 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1, University of Southern Denmark (Marketing & Management), language: English, abstract: The aim of this case study is to carve out the multilayer role of art for creating zotter chocolate and zotter package design, and accordingly for the brand zotter. Therewith I would like to deepen our understanding...

• Format: Paperback
• Language: English
• ISBN: 365638469X
• ISBN13: 9783656384694
• Release Date: March 2013
• Publisher: Grin Verlag
• Length: 32 Pages
• Weight: 0.12 lbs.
• Dimensions: 0.1" x 5.8" x 8.3"