The McGraw-Hill Guide to Starting Your Own Business: A Step-By-Step Blueprint for the First-Time Entrepreneur

By Stephen C. Harper

Book Overview

The bestselling first edition of The McGraw-Hill Guide to Starting Your Own Business sold more than 75,000 copies, and took the reader step-by-step through the entire process of starting a new venture. This completely revised second edition once again shows entrepreneurs the keys to determining the best business opportunities, creating a business plan, and formulating a winning marketing strategy. In addition, it now profiles alternative sources of funding from SBA loans to angel investors and provides valuable do's and don'ts from over one hundred entrepreneurs.

• Format: Paperback
• Language: English
• ISBN: 0071410120
• ISBN13: 9780071410120
• Release Date: June 2003
• Publisher: McGraw-Hill Companies
• Length: 240 Pages
• Weight: 0.05 lbs.
• Dimensions: 0.8" x 6.0" x 9.0"

Customer Reviews

An eye opening experiance

This book is right for the person with the mindset of starting a business. If you have an idea of starting a business, before you do anything else read this book. It opens your eyes to see things that you normally wouldn't see going at a business blindsided. It does have a scare tactic with in the first chapter, in my opinion; however the fear it places in your mind should become the fuel that drives you in the chapters to come. I highly recommend this book. Its eye opening, nevertheless an outlet to plug into that will charge you to move forward in your business or to walk away, yet feeling fulfilled and satisfied with your decision to walk away.

Excellent guide to start your own business

It is a complete guide to start your own business, specially when you are first time. It covers all the steps in the process from finding out what kind of business to complete a real business plan. It also analyse buying an existing business or a franchise. Excellent book.

A Must-Read for the New Entrepreneur

This book is a great starting point for the first-time entrepreneur; it is informative and motivating for one who has toyed with the idea of starting a business, but lacks the experience to know where to begin in his journey. Dr. Harper helps the reader to re-evaluate his or her plans to avoid failure in the future.

Pretty good intro to starting a business

This book is a good summary of the more technical aspects of starting a business. It doesn't dig into economics or financial issues too deeply so just reading this book isn't going to make you an expert. But, I think the general steps to starting a business are laid-out pretty well and that this book has a lot of value for someone looking for direction. One thing I would have liked to see in this book was a concise summary of all the steps involved so that when it is time to refer back to this book after reading it, you're not digging through the details and examples.

Eye Opening!

I would highly recommend picking up this book to anyone contemplating opening a small business or maybe struggling with an existing one. It is an easy read and reminds you of the common pitfalls, at the same time motivating for success...