The McGraw-Hill 36-Hour Course: Online Marketing

by Lorrie Thomas

Book Overview

A crash course on the most dynamic marketing platform today

Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about your product. It's about using an array of Internet tools to build credibility and visibility, spread your message, and form meaningful customer relationships.

The McGraw-Hill 36-Hour Course: Online Marketing puts you on the fast track to harnessing the power of the Web for...

• Format: Paperback
• Language: English
• ISBN: 0071743863
• ISBN13: 9780071743860
• Release Date: January 2011
• Publisher: McGraw-Hill Companies
• Length: 272 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.7" x 6.1" x 9.0"