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Business & Investing Books > Small Business & Entrepreneurship Books > The McDonaldization Thesis: Explorations and Extensions
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The McDonaldization Thesis: Explorations and Ex... 0761955402 Book Cover

The McDonaldization Thesis: Explorations and Ex...

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Edition Description

Ritzer discusses the process of McDonaldization, and scrutinizes: the labour process and the degree to which it has been McDonaldized; the relationship between McDonaldization and globalization and Americanization. Part Three presents new means of consumption and the book concludes...

Edition Details
Format:Paperback
Language:English
ISBN:0761955402
Format: Paperback
Condition:
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