Dr. Gerard L. Danford: MBA - The London Business School (UK), PhD - Helsinki School of Economics (Finland) & B.Sc. Engineering CCSU (USA). Dr. Danford has 20 years of experience in successfully consulting multinational companies on strategies and 20 years experience teaching MBA & Executive MBA students in the USA & Europe.
Audio Book 2025 Updated and Revised Edition.
After completing the Mini MBA you will understand 18 essential topics. Managers, startup founders and business students will benefit most from this in-depth & practical book.
Take Control of Your Professional DevelopmentManagers, startup founders & students of business will benefit most. The Mini MBA can make the greatest difference in your career success
What You Will Learn Success ThemeHow to make success happen, through the formula for success?How to navigate the rapidly changing business environment (10X Accelerators)?How to avoid the enemy of success (Complexity)?Management ThemeThe secrets to becoming more innovative.The essential tasks of effective managers.The tools for making better business decisions.Money ThemeBehavioral economics 'eats' rational economics for breakfast.Drivers of Value?Planning, Budgeting, and Forecasting (PBF) essentials.Market ThemeSuccessful marketing is about 'budget allocation.'How to improve your digital marketing ROI?Succeeding in a mobile-first marketplace?Process ThemeThe Case for a Sustainability Strategy.Agile-Lean Process Skills).Why, where, and how to succeed in international business?Future ThemeThe 4 Proven Strategic Styles.How to deploy Career Weapons?Avoid Startup Failure (10/90 Rule)?PLUS: Case studies on Amazon, Google, Lego and more...