The Mass Marketing of Politics

by Bruce I. Newman

Book Overview

The Mass Marketing of Politics demonstrates how The United States′ contemporary political system is driven by marketing, not ideology, with an emphasis on image over substance, personality over issues, and thirty second sound bites over meaningful dialogue. This book details how tactics are being used to determine public opinion, win votes and shape public policy in the White House and Congress. The book points out the pitfalls of relying...

• Format: Paperback
• Language: English
• ISBN: 0761909591
• ISBN13: 9780761909590
• Release Date: July 1999
• Publisher: Sage Publications, Inc
• Length: 184 Pages
• Weight: 0.60 lbs.
• Dimensions: 0.4" x 6.1" x 9.2"