The Marketisation of Higher Education: Concepts, Cases, and Criticisms

Book Overview

1. Introduction2. The Marketisation of Higher Education: Antecedents, Processes, and Outcomes3. Emerging Ideas of 'New Governance' in Higher Education4. E-Learning and the Marketisation of Higher Education5. The Place of University Social Responsibility in the Marketisation of Higher Education6. Avoiding Marketisation: An Exploration of Universities' Social Responsibility in Mexico7. Managing Diversity Through Internationalisation: The Study in Turkey Initiative8. Promoting the Russian Higher Education System in Global Hyper-Competition9. Shift to Market Orientation? The Changing Trend of Higher Education Sector in India10. The Digital Transformation of the Commercial Area of a Peruvian Business School11. Gaming the Rankings: Richard Freeland and the Dramatic Rise of Northeastern University12. Gender and the Marketisation of Higher Education: A Nordic Tale13. The Determinants of International Student Mobility in United Kingdom Higher Education14. English Medium Instruction as a Vehicle for Language Teaching or a Product of Marketing?15. Service Quality in Higher Education: Where Are We and Where to Go?16. Understanding How the Marketisation of Higher Education Contributes to Increased Income Inequality and Decreased Social Mobility17. The Footballisation of European Higher Education: Different Fields, Similar Games18. Neoliberal Higher Education and Its Discontents

• Format: Paperback
• Language: English
• ISBN: 3030674436
• ISBN13: 9783030674434
• Release Date: May 2022
• Publisher: Palgrave MacMillan
• Length: 466 Pages
• Weight: 1.26 lbs.
• Dimensions: 1.0" x 5.8" x 8.3"