Marketing Toolkit for Growing Businesses

By Jay B. Lipe

A small business marketing manual that is both comprehensive and simple to use, it covers all the marketing basics you need for long term growth. Chapters on marketing plans, branding, copywriting,... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0972034501
• ISBN13: 9780972034500
• Release Date: October 2002
• Publisher: Chammerson Press LLC
• Length: 256 Pages
• Weight: 1.06 lbs.
• Dimensions: 0.7" x 7.1" x 8.9"
• Age Range: 18 years and up

Customer Reviews

Great hands-on approach

The first thing that came to my mind as I read this book was that it is one of the most practical, down-to-earth, hands-on approaches to marketing that I have come across. Jay Lipe manages to distill some vary advanced marketing concepts into small easy to understand and easy to apply pieces that anyone can follow. Some of the areas he covers include common mistakes and how to correct them (or avoid them entirely), how to use active language to get people to act, how to use metrics to determine what works and what does not in your marketing plan, search engine positioning, budgeting, and even how to market during a recession. Mr. Lipe asks some very directed questions at strategic points in the book. These questions are designed to make you think and help clearly define your goals as well as how you will be able to achieve them. In addition he includes lots of forms that can be used to clearly define your target market, how you will get your marketing plan to them, exactly what your marketing plan should, and should not include, and exactly how to go about implementing the plan. This is a complete marketing plan that can be used for any business no matter what type of services or products they provide. If you want a marketing education that concentrates on the practical side of marketing without a lot of discussion of theory then this is a book that you will want to consider. I've taken college level marketing courses that did not provide as much practical knowledge as this book. "The Marketing Toolkit for Growing Business" is a very highly recommended purchase if you plan to take charge of your own marketing or want to know what your marketing firm should be doing.

My highest recommendation: valuable, hard-to-find advice

As a marketing consultant and author of several books for entrepreneurs and professionals, I expected this volume to be similar to many other marketing books. It's not. Not only is it focused on existing rather than new businesses, it concentrates on planning and strategy, which receive little attention in other books. Full of checklists, charts and truly helpful explanations, it will aid you in creating and tweaking a reasonable, effective and comprehensive marketing program that grows your business.

From a small business owner and entrepreneur

Jay Lipe's book is just what I needed to help me sort out the confusion I was feeling in putting together some new business campaigns. It is common sense marketing put into a very useful format. Looking at the book, I have marked 17 different pages for immediate action. For me, Chapter 14, "The Keys To Branding Your Company," was the most powerful. A must read for any business wanting to get their marketing house in order.

Has much of value to offer even the more experienced

The Marketing Toolkit For Growing Business: Tips, Techniques And Tools To Improve Your Marketing by Jay B. Lipe (President of Emerge Marketing) is a step-by-step guided tour through the basic essentials of developing a successful marketing process regardless of the product or service being offered in local, regional, national, or international marketplace of commerce. Readers will learn what marketing is and is not; the most common marketing mistakes made by growing business and how to avoid them; how to quickly develop an effective marketing plan; how to efficiently implement a marketing plan; how to write promotional copy; how to measure the results of marketing efforts; as well as how to brand a company so that it will stand out and apart from any competitor. Enhanced with an extensive glossary of more than two hundred marketing terms, The Marketing Toolkit For Growing Business is ideal for the novice entrepreneur, and has much of value to offer even the more experienced businessman or businesswoman.

Marketing is Key for Every Business

" And Jay Lipe knows how to guide both emerging and established businesses.... As a self employed graphic designer/ and exhibiting artists, I especially appreciate the hands-on practical approach, easy to read with step-by-step directions. In particular, I enjoyed the text in chapters 14, 15 and 16 which discussed "The Keys to Branding Your Company", "12 Tips to Help You Write Better Copy", and "Secrets to Search Engine Positioning'. A great book... which I will refer to my colleagues!!!"