The Marketing Strategy of the foreign Hypermarket Wal-Mart in China: Is Wal-Mart's Marketing Strategy adapted to the Chinese Market?

By Nicola Gundrum

Seminar paper from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,0, Shanghai University, language: English, abstract: Wal-Mart entered the Chinese market and opened its first Supercenter and Sam's Club in Shenzhen in 1996. Currently, Wal-Mart operates a number of store formats in China including Supercenters, Sam's Clubs, and Neighborhood Markets. Right now Wal-Mart has 190 units in 101 cities, and created over 50,000 job opportunities across China. This gives a first impression on the rapidly expansion of Wal-Mart in China. In this assignment the Chinese market as well as Wal-Mart's marketing strategy referring to the Chinese market are analyzed.

• Format: Paperback
• Language: English
• ISBN: 3656300828
• ISBN13: 9783656300823
• Release Date: November 2012
• Publisher: Grin Verlag
• Length: 20 Pages
• Weight: 0.08 lbs.
• Dimensions: 0.1" x 5.8" x 8.3"