The Marketing Revolution in Politics: What Recent U.S. Presidential Campaigns Can Teach Us About Effective Marketing

By Bruce I. Newman

A must-read for managers, students of marketing and political marketing, and anyone interested in learning more about how presidential campaigns operate.

• Format: Hardcover
• Language: English
• ISBN: 144264799X
• ISBN13: 9781442647992
• Release Date: January 2016
• Publisher: Rotman-Utp Publishing
• Length: 224 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.8" x 6.3" x 9.2"