The Marketing Research Guide

By David L. Loudon, Morris E. Ruddick, Robert E. Stevens, et al.

Book Overview

The Marketing Research Guide: Second Edition is the newest edition of the Haworth marketing research classic that now includes Internet sources of data, Internet surveys, and an added advanced... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0789024179
• ISBN13: 9780789024176
• Release Date: October 2005
• Publisher: Routledge
• Length: 442 Pages
• Weight: 1.50 lbs.
• Dimensions: 1.1" x 5.9" x 8.5"