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The Marketing Power of Emotion

By John O'Shaughnessy and Nicholas Jackson O'Shaughnessy

Edition Description

Emotion is one of the defining forces in our lives. It lies at the very heart of many of our most important experiences and memories. Not surprisingly, the worlds of business and marketing have long drawn on the power of emotion to influence consumer impulses and brand loyalty...

Edition Details

Format:Hardcover

Language:English

ISBN:0195150562

Format: Hardcover

Condition:

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The Marketing Power of Emotion

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