Marketing Planner: Published in association with the Chartered Institute of Marketing (The Marketing Series : Practitioner)

By Malcolm McDonald

The author distils the essence of marketing for the busy marketing manager. Packed with relevant examples, the book covers all the key concepts and analytical techniques. This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0750617098
• ISBN13: 9780750617093
• Release Date: December 1993
• Publisher: Butterworth-Heinemann
• Length: 143 Pages
• Weight: 0.56 lbs.
• Dimensions: 9.5" x 0.5" x 6.3"