The Marketing Mystique

By Edward S. McKay

Book Overview

For more than 20 years, business people have turned to this book for explanations, clarification, and answers to their marketing challenges. Now in a new edition, this timeless text has been updated with contemporary examples and current language, while retaining the clarity of thought that has made it such a stand-out. It helps readers understand marketing concepts and jargon, focus marketing efforts, formulate objectives and strategies into a meaningful plan, and appraise marketing success.

• Format: Paperback
• Language: English
• ISBN: 0814478085
• ISBN13: 9780814478080
• Release Date: January 1993
• Publisher: Amacom Books
• Length: 192 Pages
• Weight: 0.75 lbs.
• Dimensions: 8.8" x 0.5" x 6.0"