The Marketing Manifesto

By David Hood and David James Hood

Marketing is key to the health and wealth of organizations and a vital component in business strategy. Despite the fact that it produces three times more value than any other facet of a business, and continual major improvements in its evolution as a profession, marketing and marketers are often undervalued as part of the business and under-exploited as a force for profit. It is time marketing - and the Marketer - became critical.

The Marketing Manifesto tackles and exposes the problems that stand in the way of many marketers that realize marketing's prime objective and role - to improve and sustain revenue whilst improving the lives of the customer. Outlining unique steps to create and deliver a successful marketing strategy in any organization and to improve your own a personal impact as a marketer - The Marketing Manifesto is an innovative and highly practical title that crystallizes how professional marketers can create a goal-oriented personal and company strategy, and achieve the competitive advantage through correct marketing practice.

• Format: Paperback
• Language: English
• ISBN: 0749468521
• ISBN13: 9780749468521
• Release Date: February 2013
• Publisher: Kogan Page
• Length: 216 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.4" x 6.3" x 9.2"