The Marketing Glossary: Key Terms, Concepts and Applications in Marketing Management, Advertising, Sales Promotion, Public Relations, Direct Marketi

By Mark N. Clemente

Book Overview

A combination dictionary, encyclopedia, and how-to guide with definitions, "The Marketing Glossary" is an acclaimed reference work. Newly updated, it contains more than 1,400 entries. This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 081445030X
• ISBN13: 9780814450307
• Release Date: January 1992
• Publisher: Amacom Books
• Length: 470 Pages
• Weight: 1.60 lbs.
• Dimensions: 9.3" x 1.5" x 6.3"