The Marketing Glossary: Key Terms, Concepts and Applications

by Mark N. Clemente

Book Overview

A combination dictionary, encyclopedia, and how-to guide with definitions, "The Marketing Glossary" is an acclaimed reference work. Newly updated, it contains more than 1,400 entries. This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0971943427
• ISBN13: 9780971943421
• Release Date: October 2002
• Publisher: Clementebooks
• Length: 504 Pages
• Weight: 1.61 lbs.
• Dimensions: 1.1" x 6.0" x 9.0"