The Marketing Era: From Professional Practice to Global Provisioning

By Kalman Applbaum

Book Overview

Marketing has situated itself as an indispensable tool in today's business world-an unavoidable step in the process from production to consumption. This book is the first of its kind to map out the... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0415945445
• ISBN13: 9780415945448
• Release Date: December 2003
• Publisher: Routledge
• Length: 294 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.7" x 6.6" x 9.0"