The Marketing & Sales Cookbook: 12 Recipes for Attracting & Retaining Great Customers

By Lloyd E. Corder

Book Overview

No-nonsense, step-by-step guide that defines the roles, responsibilties and processes of marketing and sales. Includes 12 recipes (chapters), models and more, including Pipeline, Mix, Plans, Leads,... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1463665008
• ISBN13: 9781463665005
• Release Date: July 2011
• Publisher: Createspace Independent Publishing Platform
• Length: 140 Pages
• Weight: 0.37 lbs.
• Dimensions: 0.3" x 5.5" x 8.5"