The Market Structure of Sports

By Gerald W. Scully and Ana Huang

Book Overview

Through a detailed economic assessment of the current business of professional sports and prospects for the future in the United States, Scully examines the factors that determine players' salaries; management practices and franchise values; and long-term, short-term, and corporate ownership. Scully shows, for example, that while the economic growth of the last two decades was fueled primarily by sales of television rights, the broadcast market has become saturated and teams will have to look elsewhere for income in the 1990s.

This book offers technical insights that will interest business economists and professionals in sports management.

• Format: Paperback
• Language: English
• ISBN: 0226743950
• ISBN13: 9780226743950
• Release Date: March 1995
• Publisher: University of Chicago Press
• Length: 214 Pages
• Weight: 0.66 lbs.
• Dimensions: 0.7" x 5.6" x 8.7"

Customer Reviews

Highly Technical; Good for Economics Majors or Grad Students

You must have an advanced understanding of higher-end economics to grasp Scully's work. I would recommend this book to any economics major seeking an objective analysis on the motivations of sports owners, players, and city planners and developers. The information provided by this book is not time sensitive, so a decade from now the analysis will still be relevant. I highly recommend this book as a classroom textbook for a senior level seminar course. I would have prefered more graphs and less tables.